Google Ads is an online advertising platform from Google. It enables businesses to engage in paid search advertising across platforms, including PPC, SEM, search, display, video, and shopping ads. The system involves keywords, ad groups, ad copy, extensions, and strategic bidding.
Campaign management involves overseeing Google Ads campaigns to achieve marketing targets. It includes setting objectives, choosing keywords, organising ad groups, managing budgets, and deploying strategies like smart bidding and retargeting to optimise performance and maximise ROI.
We start with a deep dive into your business goals, challenges, and market. This free consultation helps us understand your needs and craft a tailored marketing strategy.
Our team conducts in-depth research on your industry, competitors, and audience. We then develop a custom marketing strategy designed to generate leads and maximise your ROI.
We put your strategy into action, optimising your website, launching ad campaigns, and managing SEO, social media, and email marketing to attract and convert more customers.
We continuously track campaign performance, making data-driven adjustments to improve results. Our proactive approach ensures your marketing stays effective and delivers the best possible return.
We provide clear, regular reports detailing your marketing performance. Transparent communication keeps you informed, so you always know what’s working and where we’re improving.
A typical Google Ads budget can range from £20 per day, varying based on factors like cost per click, the quantity of products or services, and the geographical areas covered.
Creating effective Google Ads campaigns entails understanding optimal keywords, continuous testing, monitoring, adjusting strategies, utilising ad groups, and enhancing conversions.
Google Ads’ success relies on the identification and optimisation of keywords through testing and strategy adjustment to amplify conversions and streamline campaign performance.
Measuring success involves evaluating performance via strategy analysis and using specific tools.
Assessing Google Ads success requires employing strategy tools and analytics to monitor CTR, conversion rates, and ROAS, ensuring bidding efficiencies and campaign effectiveness.
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