Email Marketing Services

Email marketing is the practice of promoting products or services using email. It involves creating targeted email campaigns with automation tools to reach specific subscriber lists using advanced segmentation and personalisation techniques. By crafting compelling subject lines and email content through split testing and responsive email design, businesses optimise open and click-through rates. Effective campaign strategies include welcome emails, re-engagement emails, and promotional offers, all while maintaining list hygiene and ensuring deliverability through email authentication processes.

Email Campaigns

Email campaigns are strategic efforts to communicate with audiences via carefully crafted emails. They focus on designing compelling content to achieve campaign objectives with targeted audience segmentation and personalisation. Utilising A/B testing and performance metrics helps refine email marketing strategies to boost engagement and conversion rates.

Our Working Process

Our proven process ensures success at every stage. From consultation to continual improvement, we create, implement, and refine strategies that drive real, measurable business growth.

01 Consultation

We start with a deep dive into your business goals, challenges, and market. This free consultation helps us understand your needs and craft a tailored marketing strategy.

Our team conducts in-depth research on your industry, competitors, and audience. We then develop a custom marketing strategy designed to generate leads and maximise your ROI.

We put your strategy into action, optimising your website, launching ad campaigns, and managing SEO, social media, and email marketing to attract and convert more customers.

 

We continuously track campaign performance, making data-driven adjustments to improve results. Our proactive approach ensures your marketing stays effective and delivers the best possible return.

We provide clear, regular reports detailing your marketing performance. Transparent communication keeps you informed, so you always know what’s working and where we’re improving.

Marketing success is an ongoing process. We refine strategies, test new approaches, and adapt to industry trends, ensuring long-term growth and sustained business success.

Featured Success Story

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Discover how our digital marketing strategies have transformed businesses like yours. From increased leads to higher revenue, our proven methods drive success. Contact us today to start your growth journey.

Testimonials

Hear directly from our clients about how Edge to Edge SEO has helped transform their businesses. Our proven strategies drive real results and success stories.
Riedwan
We enquired with Oliver almost 8 months ago regarding SEO. From the get to Oliver has been amazing at understanding our needs and targets as a business and the initial scope set out to achieve our goals. The initial call was fantastic as he developed a case study for us and our competitors on what they’re doing right and how we can beat them. Although we use Oliver for SEO & our google ads campaign I think it’s fair to say he provides a lot to our business including systemised reviews, case study, newsletter and blogs through his own client portal. All of which is charged at no extra cost and is done through Oliver’s commitment to our business’s growth. Fast forward 8 months later we are ranking higher than most of our competitors in certain locations through Oliver’s SEO package, plus our google ads campaign is improving month end. We went from getting about 6-8 qualified leads a month to now getting approx 18-25 qualified leads. This is all through his lowest package. This has really helped our business grow massively and we are set to move onto a custom package to suit our business needs which I have no doubt will boost how many qualified leads we are getting which in turn leads to more sales/revenue etc. We’ve had multiple marketing companies before and they’ve never really hit the mark for us so I thank Oliver massively for all his dedication and help and not to mention our odd catch-up calls here and there. If anyone is looking for an all round marketing genius who provides good critical thinking and systems to your business I would highly recommend Oliver. (However if you’re in the same area as our business and provide the same services I suggest you look elsewhere)
Anthony
I used Oliver to help me move my business in a new direction. Most of my work has only ever come through word of mouth and a small proportion through social media. Going forward I will be looking to utilise the internet more for generating leads. Oliver gave up his time to help us understand what we need to do in terms of our website and SEO. He is certainly very knowledgeable in his field and I will definitely be using him for any future projects.
George
I contacted Oliver to help me with my website and how I could utilise SEO to generate more sales and traffic. Oliver was more than happy to help and its clear he has great overall knowledge. He guided our inhouse team to performing SEO on our site which has now led to us generating more sales and new client relationships.
Owen
Oliver has provided me with regular SEO and web design advice that has helped me get huge results with my campaigns. Thanks Oliver!

Frequently Asked Questions

Got questions? We’ve got answers. Explore our FAQs to learn more about how Edge to Edge SEO can help grow your business.

How Can Email Marketing Help My Business?

Email marketing boosts business growth.

  • Increase brand awareness
  • Generate leads
  • Improve customer engagement
  • Nurture customer relationships
  • Drive website traffic
  • Promote products or services
  • Enhance customer loyalty
  • Optimise marketing ROI

With strategic email marketing, your business can effectively reach and engage customers, fostering brand loyalty and driving growth.

The best way to grow your email list is to offer valuable incentives.

  • Create opt-in forms
  • Use pop-up forms
  • Develop engaging landing pages
  • Offer lead magnets
  • Utilise double opt-in process
  • Host social media campaigns
  • Run referral programs
  • Conduct webinars

Offering valuable incentives encourages subscribers to join, while strategic forms and lead magnets ensure list growth and audience engagement.

You should send marketing emails at least once a week.

Sending emails once a week fosters customer engagement and maintains interest while ensuring your business remains top-of-mind. Regular communication supports brand loyalty without overwhelming subscribers.

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Edge To Edge SEO delivers expert digital and traditional marketing solutions, helping flooring, cleaning, and home services companies grow through SEO, PPC, content, automation, and reputation management.

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Stay updated with the latest trends and insights in digital marketing for flooring, kitchen, bathroom, cleaning, home services, and home improvement. Explore our recent articles for expert advice.