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Search Engine Optimisation (SEO)

Search Engine Optimisation is optimising your website, so it is found naturally/organically in search engine results pages (SERPs) such as Google and Bing. Every single day potential customers are searching for your flooring product and services. These are people looking for a local installer, looking for a showroom where they can view the different types of flooring, and also people looking for flooring they can buy online. Our search engine optimisation process ensures you are found in the organic results for these search terms and also on Google maps if the searcher is nearby. We are SEO specialists, and we believe SEO is the backbone of any good digital marketing strategy.

Google Ads

Google Ads is the fastest way to page 1. In this day and age, you need to take up as much space on page 1 as possible. Google Ads ensures you are getting in front of the right people that are searching for your services every single day on Google, whilst we are waiting to rank organically. And once we do rank organically, you will be the most dominant company on Google’s search engine results pages, making you an obvious choice.

Website design

At the heart of any digital marketing campaign is a website. Unfortunately, not all websites are sufficient enough. If you drive traffic to a poor website, you’re wasting your time and money as that traffic is less likely to convert. If you try to optimise a poorly built website it could hinder your results, again wasting your time and money. First things first in any marketing campaign; make sure your website is where it needs to be.

Review management

As a local flooring company, the chances are you’re providing a good service in your local area. Whether this is guiding customers on the best flooring for their property or going out to fit it if you’re providing a great experience you need to be recognised for it. Not only this but a good number of authentic reviews on your Google My Business page is a big signal to Google that you’re a trusted company and deserve a spot right at the top of Google maps. A Google My Business page with lots of good reviews is a huge opportunity for generating quality leads. We know chasing customers for reviews is time-consuming and easily forgotten. Our review management takes care of that for you ensuring you follow up with every customer for a review on Google.

Google My Business Posting

Much like social media, Google My Business needs to be updated regularly too. By posting regularly and consistently on your Google My Business page you are showing you’re an active and trustworthy local business. Share information such as special offers, special opening times, industry tips, new products, new services and just general company updates.

Case Studies

Case studies are a key element of a busy flooring supply and fit company. Often business owners simply do not have the time to add them to their site on a regular basis. Fresh case studies should be regularly added to your site to show prospective customers you’re continuously doing high quality work improving conversion rates. Here at Edge to Edge SEO we have developed a simple, effective and easy-to-use system to ensure your site is always getting updated with your best work.