SEO enhances website traffic quality and quantity from search engines. It involves improving website visibility in search engines like Google, Bing, and DuckDuckGo. Techniques include keyword research, content optimisation, on-page SEO, link building, and ensuring a responsive design, aiming for better rankings.


SEO enhances website traffic quality and quantity from search engines. It involves improving website visibility in search engines like Google, Bing, and DuckDuckGo. Techniques include keyword research, content optimisation, on-page SEO, link building, and ensuring a responsive design, aiming for better rankings.
I’m Oliver Andrews, owner of Edge to Edge SEO – but please, call me Oli.
After years running a generalist SEO agency, I realised a major flaw: every new client in a different niche requires learning that industry from scratch. This wastes time and money, causes campaigns to run less smoothly due to unforeseen nuances, and leads to inconsistent results because Google’s algorithms weigh ranking factors differently across industries.
The solution? Agencies must specialise.
Over time, I gained extensive experience working with flooring companies, developing a deep understanding of the industry. This led me to launch Edge to Edge SEO, a specialist agency dedicated to helping flooring companies grow online. We’re SEO-first, building all our services around getting the best possible search engine results for flooring businesses.
My goal is to help flooring companies in the UK, US, and Canada reach their full potential with proven marketing strategies. I’d love to connect with you on social media, where I regularly share SEO and marketing tips.