Marketing Services For Cleaning Companies

Marketing services for cleaning companies encompass a broad range of strategies designed to boost visibility and attract more clients. We offer deep, professional promotions tailored to residential, domestic, and commercial services. Our team crafts customisable digital and traditional marketing solutions to generate leads, increase sales, attract enquires, and improve client satisfaction across your janitorial, sanitation, hygiene, and antibacterial offerings.

Marketing Services Cleaning Companies Local Strategies Residential Commercial
Marketing Services Cleaning Companies Local Strategies Residential Commercial

Digital Marketing For Cleaning Companies

Digital marketing for cleaning companies involves utilising online platforms to promote services effectively. Our strategies cover deep digital campaigns leveraging SEO, social media, and PPC to drive traffic to your professional, eco-friendly cleaning services. Attract more leads and booked jobs through targeted promotional tactics designed to boost profits.

Search Engine Optimisation (SEO)

Search engine optimisation enhances website visibility on search engines like Google and Bing. By optimising keywords, meta data, and improving user experience, you achieve higher rankings for your cleaning services. Our focus on local SEO and technical aspects ensures improved search engine rankings and increased traffic.

Pay Per Click

Pay per click is a digital marketing model where advertisers pay each time their ad is clicked. Our PPC services optimise ad spend through targeted campaigns and keyword strategies, enhancing visibility and lead generation. Unlock high conversion rates with manual and smart bidding tactics focusing on quality score and ad relevance.

Marketing Services Cleaning Companies Local Strategies Residential Commercial
Marketing Services Cleaning Companies Local Strategies Residential Commercial

Google Ads

Google Ads is a pay-per-click platform that promotes businesses through targeted advertising. We design effective Google Ads strategies, using keyword match types and ad extensions to enhance visibility and drive conversions. Achieve a high return on ad spend with our tailored ad campaigns and insightful performance tracking.

Content Marketing

Content marketing involves creating and distributing valuable content to engage target audiences. We develop comprehensive content strategies encompassing blog posts, videos, and social media to increase brand awareness and customer engagement. Our approach emphasises storytelling and SEO, enhancing online visibility and driving organic growth.

Social Media Marketing

Social media marketing uses platforms to promote services and content to a wide audience. Our tailored strategies enhance engagement through organic reach and paid social ads, leveraging user-generated content for authentic brand growth. Foster community interactions with our targeted social media campaigns and influencer collaborations.

Marketing Services Cleaning Companies Local Strategies Residential Commercial
Marketing Services Cleaning Companies Local Strategies Residential Commercial

Email Marketing

Email marketing is a strategic approach for direct engagement with customers through personalised messages. Our services include crafting targeted email sequences and automating drip campaigns to nurture leads. Enhance customer retention and open rates with optimised subject lines and persuasive calls to action.

Website Design

Website design involves creating user-friendly and visually appealing sites that reflect brand identity. Our web design services focus on responsive designs and intuitive navigation to improve user experience. We ensure fast load times and SEO-friendly elements, enhancing visibility and user satisfaction.

Automation

Automation streamlines repetitive tasks through technology, improving efficiency in business operations. With our marketing automation tools, efficiently manage email campaigns, social media posts, and customer interactions, freeing up time for strategic growth. Enhance productivity and scale operations through AI-driven automation solutions.

Reputation Management

Reputation management involves shaping public perception and maintaining a positive brand image. Our services monitor and enhance online reviews, manage customer feedback, and implement reputation repair strategies. Protect and build your brand’s credibility through proactive reputation management practices.

Marketing Services Cleaning Companies Local Strategies Residential Commercial
Marketing Services Cleaning Companies Local Strategies Residential Commercial

Digital Public Relations

Digital public relations leverages online channels to engage audiences and maintain brand reputation. Our strategies include media outreach, influencer marketing, and crisis management to enhance visibility and brand loyalty. Build strong online credibility with tailored digital PR services focused on strategic media relations.

Traditional Marketing For Cleaning Companies

Traditional marketing for cleaning companies incorporates offline strategies to engage local audiences and increase visibility. Featuring promotions across media like print and direct mail, we help you fit your janitorial and floor services to residential and commercial spaces effectively.

Marketing Services Cleaning Companies Local Strategies Residential Commercial
Marketing Services Cleaning Companies Local Strategies Residential Commercial

Direct Mail

Direct mail is a targeted marketing method involving postal campaigns to reach potential customers. Utilising personalised postcards and brochures, our direct mail strategy connects with your audience and boosts response rates. Leverage data-driven marketing to achieve high ROI and enhance customer engagement.

Event Marketing

Event marketing involves promoting products or services through organised events. Our strategies deliver engaging experiences with event planning, sponsorships, and live or hybrid events. Elevate attendee engagement through interactive experiences and detailed event content strategies designed to maximise impact.

Promotional Marketing

Promotional marketing drives customer engagement through incentives like giveaways and discounts. Our campaigns use branded products and exclusive offers to boost customer acquisition and retention. Enhance brand loyalty and growth with strategic promotions and partnerships tailored to resonate with your target audience.

Marketing Services Cleaning Companies Local Strategies Residential Commercial

Our Working Process

Our proven process ensures success at every stage. From consultation to continual improvement, we create, implement, and refine strategies that drive real, measurable business growth.

01 Consultation

We start with a deep dive into your business goals, challenges, and market. This free consultation helps us understand your needs and craft a tailored marketing strategy.

Our team conducts in-depth research on your industry, competitors, and audience. We then develop a custom marketing strategy designed to generate leads and maximise your ROI.

We put your strategy into action, optimising your website, launching ad campaigns, and managing SEO, social media, and email marketing to attract and convert more customers.

 

We continuously track campaign performance, making data-driven adjustments to improve results. Our proactive approach ensures your marketing stays effective and delivers the best possible return.

We provide clear, regular reports detailing your marketing performance. Transparent communication keeps you informed, so you always know what’s working and where we’re improving.

Marketing success is an ongoing process. We refine strategies, test new approaches, and adapt to industry trends, ensuring long-term growth and sustained business success.

Featured Success Story

Let's make things happen

Discover how our digital marketing strategies have transformed businesses like yours. From increased leads to higher revenue, our proven methods drive success. Contact us today to start your growth journey.

Testimonials

Hear directly from our clients about how Edge to Edge SEO has helped transform their businesses. Our proven strategies drive real results and success stories.
Riedwan
We enquired with Oliver almost 8 months ago regarding SEO. From the get to Oliver has been amazing at understanding our needs and targets as a business and the initial scope set out to achieve our goals. The initial call was fantastic as he developed a case study for us and our competitors on what they’re doing right and how we can beat them. Although we use Oliver for SEO & our google ads campaign I think it’s fair to say he provides a lot to our business including systemised reviews, case study, newsletter and blogs through his own client portal. All of which is charged at no extra cost and is done through Oliver’s commitment to our business’s growth. Fast forward 8 months later we are ranking higher than most of our competitors in certain locations through Oliver’s SEO package, plus our google ads campaign is improving month end. We went from getting about 6-8 qualified leads a month to now getting approx 18-25 qualified leads. This is all through his lowest package. This has really helped our business grow massively and we are set to move onto a custom package to suit our business needs which I have no doubt will boost how many qualified leads we are getting which in turn leads to more sales/revenue etc. We’ve had multiple marketing companies before and they’ve never really hit the mark for us so I thank Oliver massively for all his dedication and help and not to mention our odd catch-up calls here and there. If anyone is looking for an all round marketing genius who provides good critical thinking and systems to your business I would highly recommend Oliver. (However if you’re in the same area as our business and provide the same services I suggest you look elsewhere)
Anthony
I used Oliver to help me move my business in a new direction. Most of my work has only ever come through word of mouth and a small proportion through social media. Going forward I will be looking to utilise the internet more for generating leads. Oliver gave up his time to help us understand what we need to do in terms of our website and SEO. He is certainly very knowledgeable in his field and I will definitely be using him for any future projects.
George
I contacted Oliver to help me with my website and how I could utilise SEO to generate more sales and traffic. Oliver was more than happy to help and its clear he has great overall knowledge. He guided our inhouse team to performing SEO on our site which has now led to us generating more sales and new client relationships.
Owen
Oliver has provided me with regular SEO and web design advice that has helped me get huge results with my campaigns. Thanks Oliver!

Frequently Asked Questions

Got questions? We’ve got answers. Explore our FAQs to learn more about how Edge to Edge SEO can help grow your business.

How Do You Promote Your Cleaning Business?

There are numerous ways to promote your cleaning company, including digital marketing, traditional marketing, inbound and outbound strategies. Utilising these diverse methods makes it possible to reach residential, commercial, and industrial clients while maintaining a focus on eco-friendly and sustainable solutions.

To generate more leads for your cleaning business, employ digital marketing, traditional techniques, and both inbound and outbound strategies. These methods align closely with promoting efforts, drawing in residential, domestic, and commercial leads to boost customer enquiries and booked appointments.

Marketing costs for your cleaning business can range from £500 to several thousand pounds monthly, depending on factors such as services utilised, target audience, and campaign complexity. Each tailored strategy reflects specific needs and goals to ensure optimal return on investment.

We work with a diverse range of cleaning companies, from local startups to multinational corporations.

  1. Residential Cleaning – Assisting with home and domestic services, including carpet and upholstery cleaning and air duct maintenance.
  2. Commercial Cleaning – Supporting contractors in offices and warehouses with specialist janitorial services and medical space sanitation.
  3. Specialty Services – Partnering with businesses for niche services such as chimney sweeping, gym equipment cleaning, and antiviral disinfection.

We are based in the UK but help cleaning companies from all around the world in English-speaking countries such as the US, CA, AUS, and NZ.

  1. United Kingdom – Supporting local and nearby cleaning businesses across towns and cities, fostering growth within Great Britain.
  2. United States of America – Engaging with communities and states to provide specialised support for American companies.
  3. Canada – Collaborating with Canadian businesses to extend services into major capitals and cities.
  4. Australia and New Zealand – Facilitating growth and development for cleaning companies in these diverse and dynamic markets.

Recent Articles

Stay updated with the latest trends and insights in digital marketing for flooring, kitchen, bathroom, cleaning, home services, and home improvement. Explore our recent articles for expert advice.

traditional marketing guide offline channels print broadcast advertising strategies

A Guide To Traditional Marketing

What is traditional marketing? Traditional marketing refers to promotional activities using offline channels like print, broadcast, direct mail, and outdoor advertising. It includes strategies such as TV commercials, newspaper ads, and billboards, designed to reach a wide audience through physical media. This form of marketing, unlike digital methods, relies heavily

Read More »
Digital Marketing Guide Online Strategies SEO Content Social Media

A Guide To Digital Marketing

What is digital marketing? Digital marketing, also known as online marketing, encompasses all marketing efforts that use an electronic device or the internet. Key components include search engine optimisation (SEO), content marketing, social media marketing, email marketing, and online advertising. Digital marketing allows businesses to connect with potential customers through

Read More »
A guide marketing strategies advertising promotion branding customer engagement

A Guide To Marketing

What is marketing? Marketing is the strategic process of promoting and selling products or services, including market research and advertising. Synonyms for marketing include advertising, promotion, and branding. It involves understanding customer needs, creating value, and communicating that value to drive sales. From market segmentation to digital advertising, marketing encompasses

Read More »

Services

Edge To Edge SEO delivers expert digital and traditional marketing solutions, helping flooring, cleaning, and home services companies grow through SEO, PPC, content, automation, and reputation management.

Search Engine Optimisation

SEO Website Icons

Google Ads

Google Ads Website Icons

Social Media Marketing

GMB Posting Website Icons

Email Marketing

Web Design Website Icons

Reputation Management

Review Website Icons

Website Design

Contact Us

Stay updated with the latest trends and insights in digital marketing for flooring, kitchen, bathroom, cleaning, home services, and home improvement. Explore our recent articles for expert advice.